In both existing products I have chosen to use an
alternative indie/folk type theme/genre to my products. In my foundation
portfolio I chose to make a folk magazine that conformed to the conventions of
a music magazine. However in my advanced portfolio after researching the
conventions of indie rock music videos I decided to challenge the conventions
of for my product after doing textual analysis research. In my foundation portfolio I created a still
image music magazine front cover, context page and double page spread. In the
foundation portfolio my knowledge of cinematography and camera angles was
limited, therefore I only took medium close ups for my product, as I progressed
onto the advanced portfolio my knowledge was expended on how to be creative with
different camera angles and shots therefore I used these in the production of
my final product. The narrative of my advance portfolio product becomes
abstract as I did not use any performance clips of the pre-production, I
decided that to challenge the conventions I would use my imagination and not
use lip synchronizing or singing clips like the original music video by green
day. I had to change my idea for my
final product because I could not use the same characters or story line that I
had planned to for my mock piece. However, this allowed me to expand my
creativity in the use of mise-en-scene for my next story line of an apocalypse
setting. I used montage editing for my
advanced portfolio product so whenever the beat of the song changed, the clips
of the music video linked in with the lyrics. At some parts of the song the
antagonist looks as though the song is reflecting her thoughts and feelings at
that time in the music video, I intended on this whilst editing my video so
that the lyrics linked in with the emotions of the main character. In my still
image product however, I conformed to the conventional colours of a folk music
magazine orange and brown, In comparison to my still image product I have been
more creative with my product and challenged the stereotypical indie rock band
type video by turning my music video into a short film to go with the diegetic
sound of my chosen song. I can see that I have progressed by looking at my
still image because the foundation product looks more bland and plain compared
to my advanced product.
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