Thursday, 15 October 2015

The history of music video's


The start of music video's 

In the 50's music video's didn't exist for any of the songs produced around that time. However there were some artists that made short films in which they sang and performed their songs. Elvis is a prime example for this, Elvis was known worldwide therefore he produced short films in which he sang his songs but he never ever performed live outside of America. People would go to the cinema to watch these 'short films' to see Elvis sing, this method was a good idea to help promote Elvis as a brand. The reason for promoting Elvis as a 'brand' was to produce entertainment through the use of media for the audience to consume, therefore most celebrities and stars are seen as brand as they don't fall into the categories of their consuming/ target audience.

****Insert picture of Elvis*****

The next band to promote short films in which they performed their songs were The Beatles in the 60's. When The Beatles decided to stop touring they made a series of promotional films for their singles.  Although the most well-known song performed by the Beatles in one of these short films was ' I am the Walrus', the song ' Strawberry fields forever' really caught the audience's attention as the song performance consisted of reverse, slow motion, fades, camera filters and slow mixes, and a collection of unusual, slightly imposing camera angles. 
***insert picture of the beatles and song links*******

The Beatles weren't alone in making short films to promote their singles, Cliff Richard was filmed as a pop star in featuring a film preforming his songs. Bob Dylan on the other hand filmed his music video's in one shot without any editing, jump cuts or transitions.

The next band inline to awe the audience with their camera angles and pull focus shots were ABBA with their song 'Knowing me, Knowing you' in 1974. Leasing on from them Queen released their song 'Bohemian Rhapsody, they produced the song's music video with a  film/video tape which became a promotion video on tape. Bohemian Rhapsody was unique because not only did it reach number one of top of the pops for 6 weeks but it also included the use of the latest technology to film their music video and the opera section of song.
***** b.r LINK*****

Music video's began to make short stories that became short films. Michael Jackson's Thriller; released in 1983  has since been listed by the Guinness Book of Records as the “most successful music video,” and is the first music video added to the National Film Registry. It's impact was wider than this, influencing musicians and film directors alike ever since.
****thriller link & pics****



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